The Most Effective Time for You to Tweet, Facebook, Blog or Email

Want the most effective times to Tweet, Facebook status update, blog or email to get the most responses? Here they are based on scientific research done by Dan Zarella.

These times apply for business social media and personal social media. They are empirically based versus conventional  wisdom.

  • Twitter Friday afternoons 3:30-4:00 pm for most ReTweets. (Runner-up Twitter choice: Wed or Thurs same time).
  • Facebook Saturday mornings from  9 -10 am for most Shares.
  • Blog Monday-Thursday mornings 6-7 am for most incoming links.
  • Blog Saturday mornings 9-10 am for most comments.
  • Email messages Saturdays 5-6 am in the mornings for most click through responses.

All times are EST, if you have a national following convert for your timezone (9 am EST converts to 8 am CST). If  you seek a regional following, simply post at the times listed above (9 am EST post at 9 am CST). Remember to change your wordpress blog from UTC time under General settings in your dashboard.

If these times seem inconvenient to you, use an app such as www.hootsuite.com to schedule postings of your pre-written content. Notice I scheduled my Twitter and Facebook to share this at different times.

Of course, if everyone on the planet shifts to using these times things will change. But it will take a long time for evidenced based social media usage to overcome conventional wisdom. It always does.

This information was drawn from the fantastically valuable and scientifically precise brand new book by Dan Zarella Zarrella’s Hierarchy of Contagiousness. Get it. Much more gold to be mined!

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How to Write A Great Email Auto-Response

You are missing a great opportunity to reinforce your brand and let others know what you are doing if you use a boring or form generated away email auto-response. Be creative.  Here’s a great one from my buddy Josh (twitter: @JW ) a few months back:

Congratulations! Your email has now joined the hundreds of others that are piling up in my inbox during the SXSW festival in Austin. Sadly, unless you’re my wife, immediate family, or we have some other previous conversation going on, the odds of me reading or replying to this email in a timely manner are worse than Keegan Jones at the craps table.

So… here are your options:
A) Set a reminder to email me again in 2 weeks
B) Ping me on the Twitters: @jw
C) If you ARE PRESS and you’d like to meetup at SXSW, email pia@gowalla.com
D) If you ARE NOT PRESS and you’d like to meetup at SXSW, email
veronica@gowalla.com

If you’re at SXSW, drop by our Airstream and say hellos. We’re at 5th
and Trinity.

Thanks for rolling with the fun.

jw

This response reflects the image of their company, is completely and unabashedly honest, and has a bit of humor. It offers clear ways to still access Josh during a crunch period.  This strategy if much better than relying on the canned vacation response your email account automatically generates.

  • Look for ways in which your auto-response can reflect your brand
  • Let others know what you are doing or developing
  • After this, inform them when and how they can have access to you.

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Teaching People to COF with Passion

You are called to serve others with passion. This is true regardless of your job title. Many of us do this serving through a staff or cadre of volunteers whom we are charged with overseeing. Those people need you to be at your best as a leader to help lead them to their highest levels of effectiveness. Here is a challenge to give to your staff to COF.

CAPACITY- produce with excellence at a high rate.

1. Know your yearly goals, have them posted and make sure that is where most of your work is heading. I want to know your goals and how you are progressing towards them that week with specific actions.

2. Don’t get sucked into La-La Land. If you work on a computer, a funny youtube video is only one click away, and then another, and another.

3. Have accountability for your time. Know I will come check on you at times, asking what are you working on.  It keeps us all honest. However, if I have to babysit you, you won’t be here long. Also, we all do a time audit (free tool) at least three times per year.

OWN- your responsibilities handling them like would if your whole area were its own small business.

1. Be an initiator. If an webpage is out of date or we need to recruit new talent, don’t make me be the one coming and saying, “When are we getting the new content up? What is our recruitment strategy?” If you are stuck, come to me and say, “We have an web event ending, what is the most important next event?” or “Here is my recruitment strategy; does this work for you?”

2. Be an innovator. If you are over the web area, come to me saying, “Here are the newest trends; we want to attempt this?” Don’t get trapped in maintenance mode, it will kill us. If I am the one coming to you for innovations constantly, we are in trouble.

FINISH-make sure you are hitting deadlines and  have the right polish.

1. Hit deadlines. Never surprise me with a “woops.” If we are going to miss a deadline, I want to know why and by how much so I can  provide you ideas to get us there on time.

2. No sloppiness. Don’t make me ask, “Why was it okay with you that such a poor quality of product happened?” Spend the last 10% of energy to make sure it has the polish that it needs to communicate. We can always disagree over the concept of something initially. Once me make a decision to go in a direction, make sure we are clearing the bar before something gets sung, hung, displayed, or executed. It is usually a lack of effort or fatigue in final stages that makes the concept sloppy or well executed.

If people are missing the marks of COF-ing, you must ask them, “What is your passion?” If it is not in the area they are in, they need to move laterally or move on so someone else who COFs with passion can step into their role.

If You Are Small, Play Small-Ball

I see businesses (and churches) all the time that are small yet they try to play big ball (huge marketing campaigns, etc) when their strengths are relational community and viral word of mouth. It is okay to be who you are. Be a point guard. Exploit your nimbleness and lack of bureaucracy for quicker reactions and doing more intimate relationships than a 6’11” company would ever consider.

 Example: Offer a personal handwritten thank you card to every customer with a small appreciation gift included and 3 business cards for referral.

A great article on why you can play small ball and win.

On Running In 104 Degrees. (A Semi-Humorous Account)

I am stupid. There, I said it. Tuesday, I stepped out from my frugally air-conditioned 80 degree home into the Texas 104 degree heat ready for a mid-afternoon run.

‘I can handle this, I am a pencil-necked-aerobic-death-machine,’ recalling a nomenclature ascribed me long ago when my 6’4″ frame weighed a mere 145 lbs.

‘Plus, I have my heart rate monitor to forewarn me of problems. I’ll be okay,’ I told myself in an attempt of self-persuasion.

I considered my route, fully known that if I chose incorrectly I could very well be entrapped in a web of tumbleweed .

‘Perhaps a cruise down Park Vista under the sweet overhanging trees? Yes, that is it.’

I wasn’t 30 seconds in until I realized the sun had set itself up at a wicked trajectory mocking any limb that sought to offer the solace of shade. The grass withered brown and bent having received a deadly kiss of napalm. At one minute, my mouth tongue began to stick to the roof of my mouth and my mind seriously voiced its doubts as to the success of this endeavor. But I am not faint of heart!

‘I am tougher than this. I am a Texan born and bred.’ (and possibly from this effort Texas dead my ever fading will reminded).

I begin to notice a few dead birds, scattered along the edges of the concrete trail. They had succumbed to the heat with no worries of any dog, vulture, or ant braving thermal meltdown to retrieve their sizzling carcasses. But what is this? One of them was not completely done for. His head lifted limply toward me and hoarsely whispered to me, ‘Save yourself man.’

‘Yes, I should.’

Wait, what was this…A talking bird? What is happening?

‘Fight through it, one foot in front of the other. Hands loose. Mind tight.’

When I ran competitively in my 20’s, one of my motivating mantras on a particularly hard run was, ‘If you want to beat the Kenyans, you must train like the Kenyans.’

I would utter this while imagining their lean, dark bodies wafting across the desert floor with sinewed calved from numerous jaunts over sand dunes. I, with youthful certainty, knew a brutal heat based training regime would enable me to beat them. But I am in my 20’s no longer. I am now in the long-toothed 40’s (very early albeit). I am smarter now, despite this exercise in stupidity, and now realize through age-gained-wisdom that the high temperatures in Kenya hover around an agreeable 85 degrees and there are few if any deserts there. For all those years, the Kenyans were probably laughing at me saying, ‘Look at the stupid American pummel himself in his training so much that he will never be able to match my mid-race surge.’ Now in this moment I faced decision. (1)Conjure up a new nemesis who lives in a brutal climate (Ethiopians anyone?), (2)convince myself that Kenyan meteorologists are highly ineffective thermometer readers, or (3)to demur my self-generated plot line of defeating Kipchoge Keino. The heat chose my fate . . . 3.

‘This is ridiculous,’ I thought, slowing as Keino kicks past me off my shoulder, dashing all hopes of a medal in my fictitious 5,000 meters.

Now running in the stark reality of a Texas August, A Marley-esque mirage  of a man (Jacob, not Bob) shimmered off the pavement in front of me. I had trouble pinning an identification on this character until I was in conversing distance.

Who should it be but Al Gore, wrapped in chains made from recycled aerosol cans. Not knowing how to approach a globally green ghost, I assumed I should follow the traditional Dickens’ script:

‘Al,’ I  said, imploringly.  ‘Old Al Gore, tell me more.  Speak comfort to me, Al!’

‘I have none to give,’ the Ghost of Gore replied in a strangely Kyoto like accent.

‘Elven years dead from your failed candidacy,’ I mused.  ‘And traveling all the time?!’

‘The whole time,’ said the Ghost.  ‘No rest, no peace.  Incessant torture of remorse.’

‘You travel fast?’ I  said.

‘On the wings of all wind untapped as alternative fuel sources,’ replied the Ghost.

‘And what message do you have for me?’ I panted.

‘That a Republican is obviously going to win the next Presidential election based on the gruesome economic forecasts.’

‘And what means this?’ I asked.

‘Well, obviously this will lead to more grave climate change. It’s a scientific fact that any Republican elected raises surface temperatures by 3 degrees , ‘ hissed Al with an echo of Floridian venomous revenge.

‘And what should I do?’

‘Invest in thermal protection blankets for future resale and most definitely give up this vain attempt at exercise.’, answered Gore.

Realizing that I could not truly be encountering a Democratic presidential-type poltergeist, I pinched myself and awakened from my heat induced stupor only to realize I was talking to the rusted side post of a soccer goal. Granted the pole was similar in personality to Al Gore, but this was not overly comforting to me on my current mental state.

‘Fight on,’ I told myself, picking up my run for another quarter mile.  But I soon succumbed to temptation, entering the doors of my neighborhood Wal-Mart which automatically welcomed me as the Walton family’s chilled, unhumid air beckoned me like a Greek Siren. The sweet waters of the  dancing H20 fountains soon glistened on my parched lips, gulp after gulp of cool refreshment regenerating my soul. This was to be my oasis. A respite from this ridiculous endeavor.

And in that moment of cool sanity, I made a simple decision.

I gave myself permission to walk home.

And what a good decision it was.

To live to run another day. Probably about October.

Raising Up Leaders Using the [Decision Space] Concept

I have said 51% of any leaders job is raising up other leaders. How do we do that? Use the [decision space] concept.

When we have a potential leader we need to create a space for them in which they are completely authorized and resourced to make a decision. At first that space will be incredibly small, even an “either this or that” option. For example, I might need something designed by a rookie designer. I can tell the them, here is the template and you are free to change this color or that one picture. Here are the resources you have available. I then tell them, “Here is why we do it this way.” This last statement is vital because it gets them to start thinking with values and purposes of the organization, more on this to come.

The next time I give them a project their [ – decision space – ] should grow. They should be given slightly broader boundaries to make decisions of what to do, when to do it, and how to apply their given resources, with me providing coaching and continuing to give the “why” behind it all. And so on and so on.

Soon they will have grown into a [- – – – decision space – – – – -] where they are making major decisions on what to do, when to do it and how many resources to bear, as they now start raising up new leaders under them by providing these new leaders small [decision space] and multiplying the process. You will rarely have to bang your ahead against the wall on their decisions because they understand why you make the decisions you do and were grown in leadership. Though they might not approach a solution exactly like you would (which is actually healthy), the result will line up with the overall vision because they understand the WHY of it all. Soon you will have a team of solid leaders.

How can you give every person under your leadership a bit more [decision space] this week?

On 54″.

On our family vacation we went to Fiesta Texas because we have Six Flags season passes. Two days of fun for only $15 per day for parking . . . woohoo. (Thanks, Doug, for the free sleeping.) Landry Kate, my 7-year-old daredevil, eyed the large roller-coasters with envy as we walked the parking lot with the sound of screaming riders tickling our ears. Upon entering and looking at the park map, it was my unfortunate dad duty to inform Landry Kate that she didn’t qualify for the 54″ requirement on the biggest rides. She was very disappointed as she is used to riding almost every ride at Six Flags in Arlington, but managed to keep her emotions in check.

Day two featured a day in the Fiesta water park. Thank goodness all the thrill rides there had a 48″ limit. As we exited the park that day, we passed a baby perhaps a year-and-a-half old crying its lungs out. Landry Kate turned to Piper and exclaimed, “I’ll bet that baby is crying because he’s too short to ride big rides.” Classic.

On the Thermos.

This morning I awoke at my in-laws house, journeyed downstairs, and headed to the Thermos in which my father-in-law pours his pot of coffee (he says to prevent the burned taste). As I poured my cup of Joe, I considered all things ‘Thermos.’ Some brands are synonymous with a product. Thermos is one of those. I asked my Father-in-law if he ever knew of a time when a Thermos was called something else. He couldn’t.

In the 1970’s, after throwing your Thermos in your lunch pail and heading to the office, you would have asked a secretary, “Can you Xerox this for me?” But by the 80’s you would have learned that not all brands-as-synonymous are permanent. In my career lifetime, I have never requested my admin assistant Xerox something.  Copy it, yes.

Kleenex, Levi’s, Speedo, Rolodex, Bobby Pins and other brands have or have had brand-product synonymy. Sometimes brand as product name is regional. In Texas, we’ll ask you if you want a Coke, then ask you ‘What kind?’

Having a brand-as-synonymous position does not guarantee a sale, it only means you were an originator or set the quality bar. Rejoice if you have it, but do not rest on your laurels. The last time my family bought a box of Kleenex, we were Xeroxing.

 

On Kidney Stones.

I heard it was one of the most excruciating pains known to mankind. Turns out they were right.

Two Mondays ago, I completed a multi-hour workout that included running, rowing and lifting. A stupid act at my age. Afterwards, I felt I had pulled a muscle in my lower back. My wife at the time reminded me that I needed to be careful not to overdo it because I always regretted it soon afterwards. I mumbled something in reply about being spry and went on with my day. That night as we drove from a friend’s home, that pulled muscle more intensely cramped up. The pain quickly surpassed that of a cramping muscle as I rocked to and fro, heaving cilantro salad into a plastic bag from the passenger’s seat of the loser-cruiser/mini-van as she asked me repeatedly if I needed to go to the emergency room. (She also instructed me to stop holding my breath in what might have been some type of labor coaching payback.)

With shaky fingers Continue reading On Kidney Stones.

Cool Kindle & Twitter Feature for Bloggers

If you are an avid reader or book reviewer, you no longer have to type out quotes from your books to share on your website. If you have a Kindle, do what I did to easily have paste-ready-quotes from the books you are reading. Here’s how:

  1. Set up a second twitter account (don’t put your full name in the profile and set the tweets to private so others don’t mistake it as your true Twitter account. I added a graphic to mine noting it wasn’t just in case).
  2. Set up your Kindle (Home/Menu/Settings/Social Media) to connect this this new Twitter account. Continue reading Cool Kindle & Twitter Feature for Bloggers